Fujifilm X10: Ten years on, can it still compete with modern compact cameras?
Camera review 10 years of use in the street and in the garden: Sample pictures
Back in 2012, I decided to simplify my photographic life and purchase a Fujifilm X10 high-end compact camera.
To this day it continues to be an important part of my photographic arsenal and a camera that is often beside me in the early morning when I’m out in the garden. Fuji’s X10 is really the ultimate street photography camera, portrait and travel camera, but many of the same qualities that make it a great shooter for street photography and portraiture also make it ideal for garden photography.
There is something inherently satisfying about the feel of it in my hand; the smoothness of its mechanical zoom ring and the click of the shutter when I find a subject that piques my interest. But what most Fujifilm fanatics will tell you is that the camera’s multiple film simulations provide the ultimate in creative possibilities. More on Fuji’s brilliant film simulations later in this article.
The small rubber thumb grip and the perfect weight in your hand reminds you that this is no cheap compact camera.
And it wasn’t cheap. In fact, despite its age, it continues to hold much of it’s value on the used market. There is a reason for that and it has to do with the build quality of the camera and the fact it has developed somewhat of a cult following in the world of Fuji lovers.
An afternoon with this chipmunk and fun setup in the garden resulted in this adorable image. The colours and sharpness of the images is a tribute to Fuji’s fine 28-112mm lens and the 12 megapixel, '2/3" type' CMOS sensor.
Be sure to check out my comprehensive article on Getting the Most out of Your Compact Camera.
For more images from the Fujifilm X10 please check out my Fujifilm X10 gallery.
The 10-year-old Fujifilm X10 is an excellent camera for street photography and just as good for capturing the activity in the garden.
“My goal is to show gardeners what they can expect if they purchase a used, decade-old Fujifilm X10 or even a similar high-end compact camera from that era.”
Who is the market for the Fuji X10?
I think the Fuji marketing team had me in mind when they designed the camera. Back in 2011, Fuji marketers set out to design a camera meant to bridge those of us looking for a digital compact camera that retained the feel and features we enjoyed in our traditional film cameras.
As the highly respected dPreview website wrote back in July of 2012 when the camera was introduced: “Its retro design aesthetic bears the DNA of the company’s X100 and X-Pro1 models with a magnesium alloy body, sleek rangefinder-inspired design and a wealth of external dials and buttons.”
And, if you are wondering how a point-and-shoot digital camera that’s more than 10 years old can perform in the garden, be sure to check out my post on the Canon PowerShot Elph 500 HS.
In fact, one of the features that drew me to this camera in the first place was the quality of the dials. All steel, all with an extremely satisfying click with each turn. The under/over exposure wheel is exquisite. To be honest, the entire camera reminded me of one of my all-time favourite cameras – the renowned Pentax 35mm LX film camera of which I owned many over the years.
Is it possible to capture garden wildlife images with the 28-112mm lens and the FujifilmX10. This sample image helps to answer the question. It was shot from a Tragopan photo blind on my homemade reflection pond. Wildlife images are possible even with a compact camera and a little planning.
Can the Fujifilm X10 be used to capture wildlife images?
Fujifilm’s 28-112mm lens is really not long enough to capture wildlife images, but with a little thought and a little more work, it’s possible to make solid garden wildlife images as the sample image of the chipmunk above illustrates.
You either need to befriend the animals or birds so that they allow a close approach, or use a blind to get in closer than usual.
The good thing about garden photography is that most of the animals in the garden recognize you as a friends rather than a threat and some will allow a close approach. Some effort on your part to befriend backyard wildlife will go a long way. In the above image of the chipmunk, I used a Tragopan photographic blind to help get in very close.
In fact, I was maybe 3 feet from my homemade reflection pond. Add a few peanuts to the scene and there’s a good chance you’ll get opportunities to catch wildlife.
Still, the Fujifilm X10 does not make catching active wildlife easy. Shutter lag and slow auto focus means that the animal is often gone by the time the photo is taken, but it can be done and done well with some practise.
My first move will always be to grab the DSLR and my 300mm F4.5 lens, but I like the challenge of turning a terrific street shooter and garden photography camera into a wildlife camera/lens.
This series of images shows the intelligent digital zoom in action. The above image is taken with the 112mm optical zoom. The image immediately below shows the above image cropped in Lightroom to approximately 233mm image. The final image shows the intelligent zoom at 233mm. All the images are straight out of the camera.
Cropped to 233mm in Lightroom.
Intelligent zoom image at 233mm.
How to turn on the intelligent digital zoom feature
One feature that makes it easier to capture backyard wildlife is the intelligent zoom feature which increases the range of the lens from 112mm to a whopping 233mm. Granted, it’s digital not optical, but whatever “intelligence” Fuji has used to more than double the lens length certainly works.
Turning on the digital zoom feature can be a little tricky. First off, it only works in jpeg mode and single frame mode. The feature is easily assigned to the tiny function button on top of the camera beside the shutter button.
You can assign Intelligent Digital Zoom to the Fn button by holding the button for 2 seconds, and then selecting the feature.
Once it is assigned, you turn it on by pressing and holding the Fn button again briefly for about a half a second. You will know it is turned on when a sliding zoom scale with a magnifying glass icon appears in the upper left of the LCD screen.
This fall scene was captured on the Fuji X10.
More Great Garden Photography posts
If you are looking for more great Garden photography content, take a few minutes to check out some of my other posts including:
Where was the Fuji X10 made?
It should come as no surprise that the Fujifilm X10 was made in Japan. And, in case you might not have noticed, Fuji proudly stamps “Made in Japan” right in the middle of the back panel where it is impossible to miss.
After my initial purchase, I immediately ordered a lens hood that came with a filter thread that allows me to use 52mm filters, including the all important circular polarizer that removes glare from leaves and other reflections including those in water. In addition to the polarizing filter, I have used a Nikon close-up filter that allows me to use the 112mm focal length in a macro capacity, and a series of Cokin filters that bring even more of an old-school feel to the camera. (For more on Cokin filters, go to the end of this post.)
The vivid Fuji colours taken with the Fuji X10 of a wetlands in fall.
All this is great, but can Fujifilm’s X10, with its 12 MP, 2/3-inch type sensor, still compete with today’s modern cameras when it comes to the quality of the photographs and, in particular, when it comes to garden photography? The answer to that question is a resounding yes. However, there are several areas where the camera is showing its age and may not be the ideal choice for every photographer.
In this post, I’ll review the camera ten years after purchasing it brand new. Over the course of one week, I am going to put the camera through its paces in the garden and elsewhere to decide whether it can still hold its own against the competition. Unlike many camera reviews, this is not aimed at photo geeks or pixel peepers. I am including real-life sample images that help provide realistic expectations. My goal is to show gardeners what they can expect if they purchase a used, decade-old Fujifilm X10 or even a similar high-end compact camera from that era. It’ll be a hands on review with lots of example images and still enough geeky camera details to leave you with a solid understanding of the camera and why it’s still being used by thousands of people in the field.
If you ever wondered how sharp the Fujifilm’s X10 lens is capable of being, this critically sharp sample image of a very mobile chipmunk should help answer that question.
Ten years photographing with the X10
After ten years of using the camera – it’s been with me on vacations to Boston, New Orleans, Nova Scotia and two cruises – I have developed an understanding of the camera’s strengths and weaknesses, but I’ve never really explored the full menu of features the camera offers.
It’s just too easy to put the camera on Auto, Program or even Fuji’s unique EXR technology setting and let it do all the work. I’ll admit, setting the camera on auto is what I do most on vacation and I’m not against using these settings in the garden for quick shots. The results are always excellent so why dig deep into the menus on the camera’s 2.8-inch, 460,000 dot LCD screen?
This camera has too much to offer not to dig deep into the menus and maximize the opportunities the camera offers. Too often on auto the camera is set to wide-open aperature, which can give a pleasing background on this outstanding image-stabilized, 28-112mm F2 to 2.8 (35mm equivalent) built-in lens. But, the shallow depth of field can be too easily mistaken for a soft lens if too many of the images are set wide open.
By moving the main control knob to Aperture priority, we can begin to see the real potential of the lens and realize truly sharp images. (see the image of the chipmunk with the peanut in its mouth to appreciate the sharpness of the lens.)
“Okay great,” you say. “What about the images?”
Expect warm vibrant images. Beautifully toned B&W photography, gorgeous soft portrait’s and, most importantly, vibrant flower, garden and nature images. How the heck does Fuji do it?
Fuji X10’s digital film simulations are brilliant
For photographers who still remember the film and transparancy days, Fuji has developed in-camera settings that are digital simulations of their former films – Provia for everyday use, the softness of Astia for portraits and the vibrant colour so many of us nature photographers remember of Velvia for nature. For lovers of B&W photography, Fuji not only gave us a B&W setting, they also gave us Yellow, Green and Red built-in filters to provide dramatic skies, softer skin tones and more contrasty foliage.
All this to say that using these historical films is just too much fun not to go into the menu and dial them in.
Sample images from the Fuji X10
Below is a series of sample images taken in the garden and around my home.
There are also two macro features that let you get absurdly close to let’s say flowers or insects on flowers, multiple drive modes to capture fleeting subjects, “best picture” mode that takes a series of images and helps the photographer pick the best one. There’s a handy feature that takes an image with flash and without flash so that you can compare which is best. In addition, dig into the menu to find the feature that takes a series of images (very quickly) in and out of focus to create a blurred background (bokeh) in an image that never had one.
To get a little more specific, the CMOS sensor means the camera can shoot up to 7 frames-per-second at full resolution, and 10fps at 6MP. The sensor also enables 1080p 30-frames/sec movie shooting. There’s also a panorama mode to capture the entire sweep of your garden.
Can the Fuji X10 shoot RAW?
Add to the list the fact the camera shoots RAW and can process it in camera, and you are left with, even in today’s exacting standards, a camera that is capable of delivering seriously great results in the woodland, on vacation and especially on the street if that is what you enjoy shooting when you’re not photographing your garden.
All this seems just too good in a 10-11-year-old camera.
This sample image of a Monarda flower shows the intense colour that can be achieved by the Fujifilm X10 on the Velvia setting.
Fuji X10 28-112mm lens is all a garden photographer needs
A garden photographer really needs a camera/lens to excel in three different areas: wide angle with the ability to capture large vistas, medium telephoto with the ability to move in close to a group or a single flower, shrub, butterfly or even a small mammal or bird, and Macro to move in close or very close to a flower, butterfly or insect in the garden.
The Fujifilm X10 excels in all these categories. The image above of the scarlet Monarda is an example of the camera’s macro features combined with the Velvia film setting to maintain the flower’s vivid colour.
With the macro setting, and a Nikon closeup filter, I was able to capture the chipmunk and roses.
The 28mm (35mm equivalent) at the wide-angle end of the Fuji lens is more than enough to capture wide vistas of a garden bed or interesting section of the garden. It’s also wide enough to accentuate a foreground element, such as a bird bath or colourful grouping of flowers, in the foreground while still including a wide expanse of the garden.
Is the FujiX10 good for portraits?
The moderate telephoto is great for moving in closer to a grouping of flowers, but it really takes its place at the head of the table when it comes to garden portraiture.
Let’s face it, our gardens are the ideal place to capture family members – children, grandchildren and pets – in a natural setting, and a fast 112mm lens is the perfect tool to capture garden portraits.
Fuji obviously recognized this and added additional features to the camera to make portraiture a focus of the camera, the most important being the built-in feature that enables a soft background in images. The camera takes a series of photos and then merges them together to reveal a sharp main image with a lovely soft background. This is important for nice portrait effects, but more difficult to achieve with smaller sensor cameras like the Fuji X10 and other compact or point-and-shoot cameras. The built-in software, handles this issue beautifully in-camera.
The ability to easily dial in the portrait film Astia, which creates beautifully soft skin tones, and excellent bokeh makes the camera a real asset to portrait photographers.
Would I like to go beyond the 112mm magnification? Absolutely. As a wildlife photographer, I am always looking to get more telephoto capacity to get in closer but that’s just me. If you are more of a traditional garden photographer, extreme telephotos are not likely a critical need. In addition, a longer lens would have forced Fuji to make an entirely different camera losing much that has made the Fujifilm X10 the prized camera it has become.
So, is this enough to crown the X10 a gardener’s camera extraordinaire? I think so. But there is more.
More features in the Fujifilm X10
A tiny, built-in flash that actually kicks out enough flash to fill in harsh, mid-day shadows or light up a patch of the garden when the sun is setting.
A hotshoe that allows the photographer to use a mounted or external flash.
A shutter button that can be fired with an old-fashioned cable release.
A panoramic feature for the ultimate in wide angle views of your garden.
A real and useable optical viewfinder for those who hate using the screen on the back of the camera.
The ability to shoot 7 frames-per-second at full resolution, and 10fps at 6MP.
The ability to use 1080p movie shooting.
A solid tripod socket on the camera to assist in getting a sharp image on the camera.
Fujifilm’s X10 in the garden, in the woodlands on the street and at the party
Is the 10-year-old Fuji X10 the perfect camera on the market for garden photography?
Of course not.
Its sensor is small in comparison to many of today’s compact high-end cameras. Its lens, though exceptionally good, lacks the telephoto pull to being able to easily capture small wildlife and fast-moving birds and butterflies in the garden. Its focus is on the slow side and its ability to take a full range of filters can be a little challenging.
But will you wake up in the morning grab a coffee and head out into the garden with the camera in hand ready to capture everything your garden has to offer?
You bet you will.
Not only will you have it with you, you’ll be fondling the dials and zoom ring like you would the interior of a fine Italian sportscar. And the results will both satisfy you and inspire your photographic aspirations to the point where the pocketable camera will be the only one you take when you go on vacations, out for a day of street photography, on day outings or parties and special occasions.
It’s a camera for gardeners looking to capture their creative vision; for street photographers looking to discreetly capture the spirit of their favourite inner-city; and it’s a camera for parents/grandparents looking to capture the beauty of children and other family members in exquisite portraits.
In other words, the Fujifilm X10 is a camera that will inspire you to be the best you can be, and it’ll do it in style.
New compact point-and-shoot cameras to consider
Fujifilm X100V (Amazon link) (Henry’s link) that looks much like the X10 and handles like a Leica rangefinder.
Olympus Tough TG-6 (Adorama Link)for those who want to take their camera underwater for some real cool shots. Known for its excellent macro capabilities. Amazon Link.
Sony Cyber-shot (Adorama link) DSC-RX100 Vll for those who like the Sony brand Amazon link.
Ricoh GR lllx (Adorama link)for those who like to shoot with a prime lens. Amazon link
Canon Powershot G7 X Mark lll (Adorama link) (Henry’s link)for those looking for a high-end point and shoot that both fits in your pocket but carries a large 1-inch sensor, a fast zoom lens and 4K video at a price under $1000. Amazon link
Cameras that compete with the Fujifilm X10 with 12 megapixel sensors
(Below are B&H Camera links to cameras that are no longer available)
Fujifilm X10 fitted with the Cokin system filter holder.
Cokin filters help bring back the fun factor in photography
In a number of the images in the mini slideshow above, you may have noticed images with a strong yellow/blue cast. These images are the result of using a Cokin Yellow/blue polarizer on the camera. The filter is one of many in the Cokin line of filters that can be effective even in this age of digital manipulation.
Polarizing filters can be critical to getting saturated colours in almost any image, but especially garden images when the sun is reflecting off of leaves. They are also extremely effective when trying to take the glare off of water.
Graduated filters, soft focus filters and other fun filters, if used effectively and sparingly in your photography can add a little fun and an old-school/retro look to your images. Also, although many of the filter effects can now be done digitally with Lightroom or Photoshop, it can take a certain expertise in these programs to make the result look natural. Creating the effects in-camera can be more effective at times and add a fun factor back to your photography.
The Cokin system allows photographers to purchase one filter that can be used on multiple cameras with different filter sizes by simply purchasing an inexpensive step-up ring for your lens. For those cameras that have no ability to add filters, the Cokin system allows the photographer to simply hold the square filter up to the lens to create the effects.
I continue to use Cokin filters in my photography as well as traditional screw-on polarizing filters, and urge readers to consider adding a set to your photographic arsenal.